For Gold Coast solar installers business owners
Turn sold solar into completed, profitable installs
Tighten lead quality, conversion, design handoff, equipment margin, install scheduling, callbacks and cash so growth stops stretching the business thin.
Generally suited to established solar installers with staff or regular subcontractors. AUD $2,500 per month. Application only.
Why listen
No. 13
AFR Fast 100, 2022, Zonda People
11
Companies founded, acquired or sold
Labour hire
Trades, construction, civil and mining
Recruitment
Blue and white collar, permanent
Byron scaled Zonda People to No. 13 on the 2022 AFR Fast 100 and built workforce businesses supplying trades and construction. He has not run a solar installer and does not claim to have done so.
Sound familiar?
Where solar installers lose margin, time and control
Weak leads fill the pipeline
Sales activity looks healthy while approval quality and install-ready conversion remain unclear.
The handoff breaks
Finance, approvals, design and site details reach operations incomplete after the sale is celebrated.
Equipment margin drifts
Panel, inverter, mounting and freight changes reach live pricing too slowly.
Crews wait or travel
Jobs are scheduled without clean designs, stock, access confirmation or geographic logic.
Callbacks hide in service
Return visits are fixed quickly but not linked to design, install, equipment or crew.
Sales outruns cash
The sales-to-install lag, procurement and payment timing consume working capital.
Flight check
Solar business flight check
Eight questions. You get a readout of what to correct first. Nothing is sent anywhere.
Eight questions
0 / 8
0 of 8 answered.
The system
The solar business operating system
Six modules, installed in the order your business needs them.
01
Demand
Lead sources judged by qualified, approved and installed value.
02
Sales
Conversion, finance and approval stages managed in one visible funnel.
03
Design and handoff
Only complete, viable jobs move into procurement and scheduling.
04
Margin and cash
Equipment, labour, STC workflow and payment timing visible by job.
05
Installation
Crews, electricians, subbies and vehicles planned from a ready queue.
06
Management
Sales and operations leaders own the weekly numbers and decisions.
Instrument
Solar profit leak calculator
Model two margin points plus half the avoidable cost of underused install capacity.
Current annual gross profit
$432,000
Revenue multiplied by entered gross margin.
Value of two margin points
$36,000
Illustrative annual improvement.
Annual capacity leak
$126,720
Lost hours multiplied by 48 working weeks and entered hourly value.
Combined recoverable value
$99,360
Two margin points plus half the entered operating leak. Illustrative only.
Example only
The first 90 days
An illustration of the usual sequence, not a promise of outcomes. The real plan comes from your numbers.
Days 1 to 30
Map the full funnel
Baseline lead quality, approval, design, install lag, margin and callback cost.
Days 31 to 60
Control handoff and margin
Install readiness gates, live equipment pricing and a geographic crew plan.
Days 61 to 90
Install the manager layer
Sales and operations owners run one weekly scorecard without owner rescue.
Operator proof
Built from operating, not theory
Byron scaled Zonda People to No. 13 on the 2022 AFR Fast 100 and built workforce businesses supplying trades and construction. He has not run a solar installer and does not claim to have done so.
First corrections
What we install first
- 01Lead source to installed-value funnel.
- 02Sales-to-design readiness gate.
- 03Panel and inverter margin by job.
- 04Crew, electrician and vehicle capacity board.
- 05Callback register and manager scorecard.
Fit
Who this is for
A good fit
- Established Gold Coast solar installers.
- Staff or regular electrical subcontractors.
- Sales volume exists but flow or margin is inconsistent.
- The owner remains the sales-to-install bridge.
Not a fit
- A new installer seeking leads only.
- An owner unwilling to expose job economics.
- Anyone seeking regulatory or legal advice.
- Anyone wanting guaranteed results.
Questions
Common questions from solar installers
Do you claim to have run a solar installation business?
No. Byron's relevant experience is building and operating workforce, labour-hire and recruitment businesses supplying trades, construction, civil and mining. We apply proven operating disciplines to your solar economics without inventing trade-specific case studies.
Can you improve the sales-to-install handoff?
Yes. We define qualification, approval, design, site-check, procurement and scheduling gates so incomplete jobs do not enter the install queue.
How should we track solar margin?
Track quoted versus actual panel, inverter, mounting, electrical, labour, travel, access and callback cost by job type rather than relying on a blended average.
Can you advise on rebates or STCs?
We can help document the workflow and operational controls around the process, but we do not provide legal, regulatory, tax or compliance advice. Use qualified advisers and current regulator guidance.
What size business is suitable?
Generally an established installer with employees or regular subcontractors, meaningful install volume and a need to improve margin, flow or management capacity.
How do you reduce callbacks?
Log every callback against the original job, cause, crew and cost, then feed patterns into design checks, install standards, commissioning and handover.
Will this just generate more leads?
No. We work on lead quality, conversion economics and the operating system that turns sold work into completed, paid and profitable installs.
Are outcomes guaranteed?
No. The roadmap and calculator are illustrative. Results depend on your market, team, execution and starting position.
Related: business coaching, electricians, roofers, builders.
Gold Coast solar installers
Bring your numbers to a 45 minute call
Bring lead-source conversion, sales-to-install lag, gross margin, crew utilisation, callback cost, work in progress and debtors. We will identify the first operating constraint.